Mandeep Nandra set up Media Mix Group, a multicultural marketing consultancy in January 2013 www.mediamixgroup.co.uk and she set up VOXLO Radio, Oslo’s first 24/7 digital radio station targeting minority communities. www.voxloradio.com
We caught up with Mandeep and here’s what she had to say!
What inspires you?
Those people who have built something for themselves from nothing, they believed in their ability to achieve and at times had everything against them, but carried on regardless. I’m inspired by people who use their success and life experiences to strive for change by standing up for human rights around the world. Tackling issues that effect women globally is something I feel passionate about and I admire all men and women who stand up and speak up against such injustices.
For this reason I am an active member of a charity called Asian Circle which aims to support projects that increase South Asian women’s capability and full participation in their communities through strengthening voice, gaining equality and realising their earning potential. The first program Asian Circle is supporting is ‘Violence against Women’ amongst the Tribal Women of Chhattisgarh and Odisha in India (Asian Circle is an integral part of the ‘The Circle’ Network, which was founded by the singer, Annie Lennox).
It’s also equally as important to remember your journey in life can inspire others. Don’t be shy about sharing your story, it could potentially motivate the next generation of young entrepreneurs. I recently completed a mentoring program at a school in Wembley with Mosaic. Founded by Prince Charles, Mosaic inspires young people from deprived communities to realise their talents and potential. An extremely rewarding initiative, which I highly recommend to you all.
What’s your message to AWMB community?
Nothing is impossible. When I tell people I have a radio station in Oslo, their first reaction tends to be along the lines of, “HOW?!” When I set out on this project I did my research, got the support I needed, applied for a licence and made it happen. It was a bold decision and some people found that hard to comprehend. Along my business journey I have come across people who have started projects for the wrong reasons. If you truly believe in something and have done your research thoroughly, don’t let anything or anyone stand in your way, just go for it.
Secondly, if you are looking to set up your first business I would strongly recommend for you to seek a mentor or someone who can prepare you for the unexpected. I feel this would have benefited me greatly and helped to foresee certain situations I would not have thought of. Also, once your business reaches a certain level of success, you may need to think about how to take it to the ‘next level’. What legacy do you want to leave behind? Again, getting the right advice can help you to decide about your next steps.
Thirdly, I would say LISTEN more. Building two businesses simultaneously has taught me to listen rather than acting on impulse, which can be detrimental to your business. We don’t always have the answers and that’s ok!
And lastly … GOOD LUCK!
Tell us something that would surprise us about you.
From the age of 11-14 I used to learn tabla (small drums) at my local Gurdwara (Sikh temple). Being the only girl in my family with two older brothers, most people expected me to learn harmonium but I told my dad that wasn’t going to happen! He fully supported my decision, thankfully!
You can connect with Mandeep across social media
Website: Media Mix Group
Facebook: Media Mix Group
LinkedIn: Mandeep Nandra
Twitter: @media_mixgroup @_mandeepnandra
Youtube: Media Mix Group